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What happens if I get a visitor from a location and I have no rotator setup for that location?

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If you didn't have a rotator setup for the country or the region then it would first try and sell at the selling price set in your default settings, if no advertising campaigns can be found then it will go to your "Default" rotator. If your default rotator didn't contain any URL's or if the URL's had reached the limits set for them then it would try and sell the visitor at any price in the following order :- country, region, worldwide. If no buyers are found then your JoeGeo referral URL would be shown.